Person walking through purple neon circles

Your events, designed

You have an event and it needs to be something special.  Putting your participants at the very center of an experience with a unique fusion of theming, participant interaction, content, technology a little healthy competition can take an event from good to great.  From serious learning events, to brand activations and celebrations, we believe that there is virtually no people-centric business, learning or entertainment challenge that can’t be solved by smart interaction design.

Guest interacting with dealer at a roulette tablet

Interactive is the new black

Immersing staff, customers and students in personalised, interactive, engaging experiences that take them from passive observers to active participants is the new frontier. Today, putting them in the centre of an experience is what gets engagement, social media shares and cements learning. It has the power to activate your brand and change how people work, learn and play.

Design process sketch on grey wall

Working with you and a proven design process

You have an aspiration, idea, or even a full blown vision for your event that needs to be brought to life.  We work with you from wherever you are at to bring both a creative process and a design discipline. Working from clearly articulated creative briefs, our design process moves through ideation, prototyping, testing, refinement and production stages always with the customer experience at the forefront of design. Managed by an experienced team you can rest assured that ideas will be brought to life through a multidisciplinary creative process that is required to stand up to the tests of production and execution – because we do that too!

Design process sketch on grey wall

Our design ethos

People, not products or services, at the centre

We believe the starting point should always be people. Compelling products, services and experiences start and end with how people perceive them.

Crafting experiences, not delivering events

We believe the most successful events realise they are not in the business of delivering an event but a compelling experience! Everything starts from this mindset.

Engagement, engagement, engagement

We believe in the power of engaging people through all their senses with a focus on what they enjoy. Clever use of surprise, competition and empowerment can make all the difference.

Moments of discovery, not learning information

In an age of over-stimulation we believe real learning occurs around moments of discovery, not downloading information.

Types of experiences we create

Learning simulationsThat transform the learning process
Brand activationsThat change how people experience products and services
Conference experiencesThat elevate conferences to the level of extraordinary
Leisure experiencesThat re-imagine traditional entertainment
Site tours and activationsThat bring unique locations to life
Unique venue attractionsThat create different points of engagement

Examples of our work

Bridge ProgramWorking with a unique brief to activate a three-day international pharmaceutical conference, the Design Lab team developed an interactive simulation with a difference.
Staged over three days, teams were challenged to compete for investment in a dynamic marketplace, increasing learning outcomes amongst 100 conference delegates in the process.
Find out more
Gamified tastingsReimagining the traditional tasting experience, the Design Lab created a new format through which to experience everything from wine to cheese. Described best as classy but contagious fun, the Out of the Bottle series is a brilliant example of the Design Lab approach in action. Out of the Bottle is now delivered regularly by the Directors of the Extraordinary team for corporate events, private parties and conference activations.Find out more

Tell us about your event

Our design team loves working with people like you to make extraordinary happen.

To start a conversation with us about creating an extraordinary event experience, fill out this form or call us on 1300 736 441.

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