The Directors of the Extraordinary Design Lab is a multi-disciplinary team that uses a unique fusion of theatre, story, gaming, technology and world creation do develop truly extraordinary experiences. We believe that there is virtually no people-centric business, learning or entertainment challenge that can’t be solved by smart interaction design.
A unique approach
The Directors of the Extraordinary Design Lab is founded on a simple but powerful idea:
Creatively bringing different design disciplines together with customer interaction in the center create extraordinary experiences.
Anchored through a strong design process, we thrive when story, gaming, world creation, theatre and technology collide. We believe this is where magic happens. So we have made it our business.
A proven design process
Even our creative process is a discipline, one that we have refined. Working from clearly articulated creative briefs, our design process moves through ideation, prototyping, testing, refinement and production stages always with the customer experience at the forefront of design.Managed by an experienced team we bring ideas to life through a multidisciplinary creative process that is required to stand up to the tests of production and execution – because we do that too!
Our design ethos
People, not products or services, at the centre
We believe the starting point should always be people. Compelling products, services and experiences start and end with how people perceive them.
Crafting experiences, not delivering events
We believe the most successful events realise they are not in the business of delivering an event but a compelling experience! Everything starts from this mindset.
Engagement, engagement, engagement
We believe in the power of engaging people through all their senses with a focus on what they enjoy. Clever use of surprise, competition and empowerment can make all the difference.
Moments of discovery, not learning information
In an age of over-stimulation we believe real learning occurs around moments of discovery, not downloading information.
Types of experiences we create
Examples of our work
Get in touch
Have a unique idea or creative brief? Get in touch to explore what the Directors of the Extraordinary Design Lab could do for you. To contact us fill out this form or call 1300 736 441.